How can you:

- easily benchmark website’s SEO?
- rate your search engine optimization consultant?
- gauge success of in-house search engine optimization employees?
- evaluate your search engine optimization business?

I am about to share with you 2 expert tips to track SEO progress on the fly.

For a Internet promoter, data is the single most effective weapon. 3 reasons why:

1. Data defines you as an search engine optimization.
If you don’t play s lot with data, neither customers nor the industry will take you seriously.

2. Information says you how well you are doing.
I am all about client feedback but 1st thing you got to do is root through your own information to find your search engine optimization strengths and weaknesses.

3. To a client, data speaks louder than words.
How can a customer make sure you are actually getting work done? Information. Will a cheesy “How ya doin” phone call do? Nope. Your boss wants reports, daily, weekly, monthly… Share your data, and you are halfway there.

If you take information as seriously as I do, and if you mine lots of it, chances are you are already heavily using search engine optimization tools. If not, now is a good time to start and set up a powerful data mining and search engine optimization reporting system for your company.

I am all for automation in my firm because the amount of websites I optimize today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough search engine optimization SEO Reporting tools out there, you can keep track of your search engine optimization progress quickly and easy, just like thousands of SEO marketers do around the world.

Such tools have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each client and for the entire year the tool sends out fresh and personalized optimization reports to my customers as a follow-up and directly to your inbox for a quick review.
Not only are SEO application reports convenient but they are also professionally styled and full of graphs so the design is one less headache I have to think about.

If you are interested what sorts of metrics are vital for SEO reports, I’ve pinpointed 3:

1. Keyword metrics:
- keyword rankings in targeted search engines
- historic rankings
- expected and up-to-date site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building information
- Number and quality of client backlinks
- Number and quality of link building partners
- Number and quality of competitor backlinks

3. On site and on page search engine optimization metrics
- Landing page and page element optimization stats
- Keyword density analysis for a keyword niche
- Site structure audit data

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